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Growth Council

We will recruit additional providers and suppliers through direct outreach and HIRC Academy.

“The growth of our collective voice in industry and working together is so incredibly important.”

Project Charter
Roles
Strategic Imperatives
Purpose

To increase HIRC’s visibility and impact, we need to improve membership scale and engagement. We need clear messaging on membership value and engagement opportunities.  Coordinated outreach and group onboarding will enable recruitment.  Journey Maps and a dedicated Client Success Manager function will amplify engagement.

Problem to Solve

Without growth, HIRC may stagnate and standards adoption won’t scale. Without broad engagement, expectations may fragment.  This council is charged with elevating outreach and engagement.

Value Proposition
  • Access to monthly virtual member engagements including
    • Large group forums / panels
    • Small group peer-to-peer
    • Workgroups to design new standards
  • Influence industry standards
  • Share/Learn best practices
  • Visibility as a resiliency partner
  • Foster relationships with peers and providers
  • Presence on our webpage and member slides
  • No cost access to Transparency Badge
  • Discounted access to Resiliency Badge
  • Freemium offerings from our technology partners
  • Easy one-to-many data share platform with customers
Goals
  • Growth – Simple increase in head count
  • Focus – New members are from outreach lists
  • Engagement – Members are plugged in
  • Retention – Members stay
Approach
  • Enhance outreach material
  • Enhance internal resources
  • Activate peer-to-peer outreach
  • Simplify onboarding
  • Allocation Customer Success Management function
  • Leverage board influence
  • Launch HIRC Academy in 2026 (separate Council)
Objectives & Deliverables

Membership Engagement & Retention

Develop journey maps to help new and current members understand their opportunities for engagement

Recruitment & Membership Growth

  • Develop clear value statements for all member types
  • Create pitch decks / sell sheets
  • Develop a comprehensive outreach list
  • Host monthly onboarding invitations
  • Develop a communication plan for clear, consistent outreach

Industry Visibility 

Present and outreach at conferences

Key Outcomes

KPIs met or exceed for Growth, Retention, Engagement, and Satisfaction.

Success Criteria
  • Effective outreach advocates
  • Clear messaging and value
  • Diligent support of existing members
  • Robust Playbooks (output of Standards Adoption Council)
Success Metrics
  • # of 2024 Gartner Top 25 providers onboarded and actively engaged
  • Supplier recruitment: # of 2024 top 50 suppliers by spend
  • Y/Y growth rate: Percentage increase in membership (10% target)
  • Member engagement: # of active and adopted members
  • Member satisfaction: Survey results on value and engagement
Risks

Description Impact Mitigation
Providers may not join Less scale for customer pull Peer outreach
Suppliers may not join Less scale for supply chain maturation Provider outreach
Key players may not join Less credibility / leverage Target lists
Members may not engage Less ownership, adoption, retention Journey map
Gartner nudge
Members may not stay Threat to HIRC longevity and impact Journey map
1:1 check-ins

Who What Communications
Chair Oversee strategy, tactics, and outcomes
Approve charter and plan
Oversee deliverables and progress		 Strategic updates and alignment
Council Sponsor(s) Empower and guide the work.
Accountable for strategy, tactics, and outcomes
Refine/endorse charter and plan
Co-lead council meetings		 Co-lead board report outs
HIRC Executive Director Support strategy, tactics, and outcomes.
Ensure alignment with council sponsors to meet deliverables and address barriers
Co-lead council meetings		 Co-lead board report outs
Council Members Do the work
Execute charter and plan
Advise, execute key deliverables, and provide subject matter expertise and feedback		 Provide status updates to HIRC Project Manager
HIRC Project Manager PM the work
Draft charter and plan
Monitor key deliverables, risks		 Status Report

Strategic imperative Foster robust collaboration and active engagement.
Problem to solve Lack of broad industry engagement
Desired future state Clear value statement and strong industry engagement
Key deliverables Amplify recruitment and engagement